Booth Harcourt & Co. is owned and operated by a proven and results driven property marketing duo specialising in marketing plan development, product mix determination, sales plan structure and implementation, design and purpose of display centres, and sales enquiry generation and management.
Booth Harcourt & Co has been formed by two of Adelaide’s leading property specialists, Patrick Booth and Rick Harcourt. The company’s proprietors have completed successful marketing and sales campaigns for many Adelaide development projects in recent years delivering over 600 apartment and townhouse sales and over 1,000 residential land sales.
Current appointments include Kent Town’s latest development project Observatory offering 78 apartments and townhouses.
Over the past twenty years the proprietors of Booth Harcourt & Co. have handled marketing assignments for projects whose sales value well exceeds $2 billion.
After ten years with Australia’s then pre-eminent residential development marketing company, PRD Realty, Rick joined Jones Lang LaSalle in February 1997 to take responsibility of the company’s activities in the Australian residential market, providing marketing services to developers through Jones Lang LaSalle’s network of offices in Australia and Asia.
Patrick has a unique property related background, with a deep understanding of multiple residential markets throughout Australia.
His extensive experience in residential real estate, property development and project marketing has been a proven foundation for success across major projects in Adelaide and Melbourne.
The following projects are examples of developments where our proprietors have provided sales and marketing advice and services.
Palumbo Building
70 Apartments
$55m
2016–2018
The Chapley Family and
Zack Kalamboyas
36 Apartments
$24m
2016–2017
Palumbo Building
107 Apartments
$73m
2015–2017
Palumbo Building
48 Apartments
$15m
2013–2014
Australia Central Point
46 Apartments
$25m
2013–2014
Pentroth Pty Ltd
243 residential lots
$28m
2009–2011
Hines Property
89 apartments
$45m
2007–2010
Hines Property
Babcock & Brown
53 apartments
$42m
2006–2009
Hines Property
60 apartments
$26m
2004–2005
The Chapman family
1,100 residential lots with marina, resort facilities
$150m
1992–1994
1999–2006
Trafalgar Corporate
550 dwellings
$240m
2001–2002
Australian Super Developments Pty Ltd
177 apartments
$59m
1999–2002
Hai Sun Hup Group Ltd
86 apartments
$95m
2001–2002
Chanrich Properties
41 dwellings
$28m
2001–2002
Lismor Holdings
18 apartments
$17m
2001–2002
Accord Pacific Holdings Ltd
197 apartments
$100m
1999–2002
Meridian Estates Pty Ltd
65 apartments
$22m
1999–2001
East Asia Property Group
8 apartments
$48m
1999–2000
Hai Sun Hup Group Ltd
157 apartments
$140m
1998–2002
Dulux Australia Ltd Multiplex Constructions (NSW) Pty Ltd
75 dwellings
$42m
1998–2002
Tregoyd Properties Pty Ltd
12 dwellings
$35m
1998–2002
Dealruby Pty Ltd
561 apartments
$260m
1998–2002
1994–1997
Vanwell Pty Ltd
650 residential lots
$138m
1999–2002
His extensive experience in residential real estate, property development and project marketing has been a proven foundation for success across major projects in Adelaide and Melbourne.
Understanding customer trends and marketplace dynamics has allowed him to consult with developers from initial site analysis and product concept through to marketing and sales campaigns to ensure market acceptance and ultimately a successful project.
Qualifications
Rick has been personally responsible for devising and implementing successful marketing programs for major residential developments in Sydney, Gold Coast, Melbourne, Darwin and Adelaide.
Over the past twenty years he has been handling marketing assignments for projects whose sales value well exceeds $2 billion.
During more than thirty years in the residential development marketing arena, he has studied methods used in marketing fully planned communities, residential towers and medium density estates in most Australian states; the southern US states of California, Arizona, Texas and Georgia; and in Hong Kong, Jakarta and Singapore.
On returning to Adelaide in 2003 Rick established a project marketing consultancy (Residential Development Marketing Services (SA) Pty Ltd – RDMS) and in 2018 joined with Patrick Booth and rebranded the consultancy to Booth Harcourt & Co.
Qualifications