After ten years with Australia’s then pre-eminent residential development marketing company, PRD Realty, Rick joined Jones Lang LaSalle in February 1997 to take responsibility of the company’s activities in the Australian residential market, providing marketing services to developers through Jones Lang LaSalle’s network of offices in Australia and Asia.
Rick has been personally responsible for devising and implementing successful marketing programs for major residential developments in Sydney, Gold Coast, Melbourne, Darwin and Adelaide.
Over the past twenty years he has been handling marketing assignments for projects whose sales value well exceeds $2 billion.
During more than thirty years in the residential development marketing arena, he has studied methods used in marketing fully planned communities, residential towers and medium density estates in most Australian states; the southern US states of California, Arizona, Texas and Georgia; and in Hong Kong, Jakarta and Singapore.
On returning to Adelaide in 2003 Rick established a project marketing consultancy (Residential Development Marketing Services (SA) Pty Ltd – RDMS) and in 2018 joined with Patrick Booth and rebranded the consultancy to Booth Harcourt & Co.
Qualifications
- Fellow of the Real Estate Institute of Australia
- Fellow of the Australian Institute of Company Directors
- Licensed to practice as a Real Estate Agent in South Australia and in Victoria
